New Saddle Website Launched

Frank Baines Saddlery, one of the UK’s foremost manufacturers of hand-crafted saddles, has designed a new, interactive website that enables visitors to more easily search their saddle and accessories product range. The website can be viewed at www.frankbaines.com

Victoria Coleman, general manager at Frank Baines, said: “The new website has a more modern look which we feel embodies the next phase of our company’s story. My brother and I took over management of the company earlier this year, and whilst the traditions of hand-crafting saddles remains at the heart of our business, we have reviewed how we communicate with our customers in the 21^st century.”

She added: “Customers are increasingly interested in how saddles are made, the materials used and the features of each saddle design, therefore we have added this information to the new website and the new product leaflets.”

Customers can now search saddles by Classic and Symphony collections as well as by equestrian discipline. In addition, visitors can easily register their saddle purchase online, use an interactive map to locate their nearest Approved Stockist, and access latest company news and newsletters.

Frank Baines Saddlery has recently developed a new Stockist Information Pack containing product and company information, providing their growing network of Approved Stockists with detailed product knowledge and to help streamline the ordering process. In addition, they have launched a company newsletter and redesigned all their product leaflets and supporting documentation to standardise branding both online and offline.